Bookstore brand Anastasia Kurilenko
Category
Branding and Communication Design
Nominations
Brand Identity
Link
Task
To develop a concept for a logo and corporate identity for a bookstore located in Moscow - Konkovo district. Eliminate all the common and popular elements that are often used in logo design in a similar field.
Ideas and solutions
The logo image is made with merging one of the typographic marks - a paragraph and the image of a seahorse. Why did I use precisely seahorse? If you read “Konkovo” in Russian, you might notice that the name consists of the word “horse”. That’s why I took the word as a basis, changing it to a seahorse, because in its image and plastic it looks more like a paragraph.
