ETC. Brand identity Ivan Voznyak
Task
Creating a minimalistic and functional identity in the field of architecture and construction
Ideas and solutions
The company "European Construction Technologies" provides a comprehensive supply of construction and finishing materials from world manufacturers, as well as provides technical consulting and step-by-step support to the client. The company " ETS " is a combination of technical, analytical and marketing technologies. In fact, ETS is a complex technological complex that communicates with its clients in an up-to-date and understandable expert language. For any technological complex, this language is the interface. It is important to note that the interface is considered as the structural basis for the material submission. In this case, the metaphor background and the idea of the interface works at a deep level, which makes it possible for a strong ideological Foundation, while not pushing the metaphor to the fore. This is important because accuracy, functional presentation of the material and minimalism are in the foreground. From the point of view of metaphor, etc is a technological complex that has a construction and architectural interface. The interface shows the physical characteristics of the object. Thus, the characteristics of various physical objects are used and their subsequent transformation into a graphic part of the brand.
