Power of Voice: Fighting without Rules Сироха Александр
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Task
Background: Wink Digital Video Service is one of the youngest online services for watching movies and sports. By the time the campaign was launched Wink had existed for less than a year and had been significantly inferior to its competitors in audience awareness
Ideas and solutions
WORLD'S FIRST VOICE FIGHTING MULTIPLAYER GAME inside social network messenger (NO ADDITIONAL SOFTWARE NEEDED!) The Idea: We launched a mobile ad campaign encouraging to install a sports broadcasting mobile application with an interactive voice-fighting game as its key element. It became the world's first voice-based multiplayer fighting game, where instead of a joystick, the gamer used his voice. There were thousands of players involved and everything happend right in the chat bot. You could fight for prizes only with Wink installed. Results: We decreased the cost of Wink app installation from 22-25 to 15-16 rubles and reached the top number of trial app installations, increasing it in average by 5 966 per day with the average KPI rate up to 3600 per day
