Library and Museum Center Irina Fedosova Катаргина Светлана

Category
Branding and Communication Design
Nominations
Logo
Company
Library and Museum Center Irina Fedosova
Brand
Library and Museum Center Irina Fedosova
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This work
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Brand Identity

Task

The goal was revival of the cultural center in the Karelian village. The project is significant for the region. A lot of work is planned to develop this place as a center of culture and research base for students of philology. And also it should become a place of attraction for people who are not indifferent to Russian culture, Karelia and just travelers! This is the beginning of the revival of the place and memory of the great folk storyteller.

Ideas and solutions

The graphic of the sign in a minimalistic style reflects the polysemy and multifunctionality of the cultural center — the Book (literary), fir-tree (a roll with the name of Kuzaranda (Spruce Coast) and the House (uniting everything under its own roof, like a traditional village dwelling). Old Karelian House united under their roof several generations of families, living quarters and utility rooms. “And they all organically merged with each other into a single architectural whole, into one harmonious composition, from which, as from a song, nothing can be thrown out and to which nothing can be added, violating the original character and artistic structure. ”They gathered for conversations, sang, embroidered, listened to the exciting stories of storytellers. The House of Culture, which combined the functions of a club, a library and a museum in Cuzaranda, was long ago, but now, in the renovated building, it is planned to create a research base for students of philology. We hope that life will boil, people will come to these picturesque places — Kuzaranda (Spruce Coast) to get acquainted with the work of this great woman