Music of the world: design that is high on techno Roma Erohnovich
Category
Interactive projects
Nominations
Non-commercial Projects
Company
Dr. Spy.der
Brand
Music of the world is a music of the hemispheres
Link
Task
Create visual language and identity system of radio broadcast's series for famous and conceptual electronic artist.
Ideas and solutions
"Music of the world is a music of the hemispheres" metaphorizes the music as intellectual creativity. In Russian as well as in English, the term "hemispheres", applies to both the Earth and the human brain. Hence the project’s main graphic metaphor is a silhouette of a man with a globe inside his head. Design for music projects is a genre at the very intersection of visual and auditory culture. We created the project's identity, logo, and key graphic techniques. Design that is high on techno is a mix of brutalism, eclecticism, aesthetics of technical graphics and art, as well as generative graphics.
