We are from the Urals Альбина Файзуллина
Task
The task was to increase confidence in the Atomstroycomplex brand, in a native form to convey the idea “We are our own, we are the Ural developer
Ideas and solutions
In the year of its anniversary, Atomstroykomplex decided to remind that the Urals are more than mountains, mines and Bazhov's tales. The Urals are strong, original people with their own culture. We have developed the idea of a guide-site and an application to show the originality of the region, declare true “Ural” values and draw a portrait of a typical Uralian. On the main site, we have provided several sections that give an extensive panorama of the Urals. Each visitor of the portal can find what he was interested in. The idea of originality and uniqueness was revealed not only in the content, but also in the design of the site and application. In the key visual, we used bright colors to show that the Urals is a vibrant, emotional and inspiring region. We chose green as the main color of the project: this is the corporate color of Atomstroycomplex, as well as a reference to the Ural malachite.
