Christmas Factory Алла Котенева

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Задача проекта

The task was to trigger interest to visit Lenta stores conveying the message that Lenta offers ONE-STOP-SHOP solution for all NY needs and to attract people creating NY mood & communicating a common umbrella message in all channels: TV, digital (internet , SM, OLV), OOD(BB/city formats

Идеи и решения

We created an idea to depict Lenta as an all-in-one magic factory for Christmas family shopping. We decided to go coca-cola way and create a vivid and magic world that could seduce the audience to visit Lenta and shop there before Christmas and NY.