Denis Lapshinov (SLAVA), Lena Anikeeva (Pixies), Denis Bashkhev (DILETTANT) and Others In G8 Awards Provocative Advertising Campaign
The G8 Creative Industries Festival, together with «Unblvbl» branding agency, have projected and launched an advertising campaign in support of the G8 Awards. The main idea - creativity is like a sex, and only the best of the best could receive the highest professional award.
“Our job is just like sex. The everlasting creative fucking for non-obvious outcomes. Young people have sex with more enthusiasm than elder, but only few achieve mastery in this and are able to get an orgasm - a professional reward, ”says Anton Bulekov, CEO of Unblvbl.
The festival jury took part in the filming of the campaign, featuring Dima Gushchin as a photographer, founder of the «Fun'da'mental Agency» and curator of the “Photo” festival section.
- Mitya Osadchuk, Creative Director, Mail.ru Group
- Lena Anikeeva, CEO, Art Director, Pixies Studio
- Dima Gushchin, Founder, Fun'da'mental Agency
- Daria Zemtsovskaya, PR & Program Director, G8 Creative Industries Festival
- Denis Bashev, founder, art director, DILETTANT
- Denis Lapshinov, Founder, SLAVA
G8 accepts entries until October 26 inclusive. Submission fee is $1. We accept works in four categories: interactive projects, media, craftsmanship, branding, and communication design. The finalists of the project will be decided by the Big Eight of the international jury: Rami Tareef (curator of the design and architecture department at the Israel Museum in Jerusalem), Haraldur Thorleifsson (founder of UENO), Marco Cremona (creative director of EMEA, Google), Niels Dortland (creative director of MediaMonks), Polina Zabrodskaya (creative director of AMV BBDO, London), Martin Ehrlich (art director of Jam3), etc.
Submit your work: https://2020.ggggggggfest.com/en/nominations
Festival program and free tickets: https://2020.ggggggggfest.com/ru
The project team:
Anton Bulekov - CEO
Timur Saberov - art director
Anna Garanicheva - designer
Dima Gushchin - photographer
Varvara Kazakova - make-up artist
Pavel Cherevanin - Executive Director
Vitaly Bykov - CEO
Daria Zemtsovskaya - PR-director
Alexander Partugimov - junior designer
