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6:55 PM
live stream — Main Room
Case studies from the Faces & Laces team and PUMA. A collection of virtual clothing: how the digital world penetrates all areas of our lives
куратор - Faces&Laces
Alexey Aksenov
Alexey Aksenov
Faces&Laces , Founder
Co-founder of the interactive exhibition project Faces & Laces and the creative studio of the same name, as well as the platform for local brands Faces & Laces Locals. Producer of collaboration projects combining graphic design and street art. In 2007, together with Dmitry Oskes, he conceived and held the first low-budget exhibition with the goal of introducing the public to street culture and street art, primarily graffiti. To date, Faces & Laces has transformed into the largest exhibition project, bringing together relevant representatives of street fashion and art, custom culture, sports and music, and attracting thousands of visitors. During the year, the exhibition team works as a creative studio that specializes in developing creative solutions in the field of modern youth culture. Also in 2017, the curators of the exhibition launched Faces & Laces Locals, an online platform that broadcasts the Faces & Laces team’s look at the local street fashion industry.
Olga Simonova
Olga Simonova
PUMA , Head of Commercial Marketing Department
Head of Commercial Marketing at PUMA. 10 years of experience in sport & fashion retail. Successful launches and implementation of PUMA store concepts such as Forever Faster & Select.
Regina Turbina
Regina Turbina
Replicant.fashion , Designer, founder
Fashion designer, founder of the Ophelica brand, author of the first sold digital look in Russia, and creator of the Replicant.fashion digital clothing retail project.
Arthur Lupandin
Arthur Lupandin
Faces & Laces , General producer of the exhibition and series of projects
General Producer of the Faces & Laces interactive exhibition project, whose experience in event marketing includes cooperation with brands such as PUMA, Bud, Audi, Tinder and Nike, as well as the implementation of many multi-format projects in Russia and abroad. The latest high-profile curatorial project is the creation of a virtual clothing collection with PUMA and designer Regina Turbina.