Basketball vs Covid-19 Ivan Saygin
Category
Interactive projects
Nominations
Digital Campaigns
Company
PBC Lokomotiv Kuban
Brand
PBC Lokomotiv Kuban
Link
Task
Drawing the attention of the club's fans to the precautions against the spread of Covid-19.
Ideas and solutions
Since Play off games were canceled and the threat to basketball was not from other clubs but from Covid-19, the idea of holding Play off against Covid-19 was born. Each fan could choose their own basketball club and earn points in interactive contests for it in the general moneybox against Covid-19. After sending the points, the fan could get acquainted with the charity funds that fight against the Covid-19. https://stopcovid.lokobasket.com
