Japanese seasons in makeup by Serdar Kambarov Алла Тихомирова
This work
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Direction
Task
Purpose: Make-up are not key products of the brand, there is high competition in this category, therefore the purpose of this project was to show the entry of a new product on the market, to show its elitism and Japanese quality. The task was to shoot a video with the participation of a famous make-up artist and 4 models with different types. It was also very important to show the texture of the product, as well as reflect the relationship of each palette of eyeshadows with the Japanese seasons
Ideas and solutions
In this video, we reflected the concept of Japan - we decided to do it through calligraphy (each hieroglyph is a time of year) on large canvases, seasonality is also traced in the video, for example, the reflection of seasonality through Japanese objects - snow falls on katana or Japanese rock garden, etc. Also, we show an artist who makes big strokes. Then we transfer the association with these strokes to the model's face and highlight with color in accordance with the shade of the shadow.
