All about you Oleg Izosimov
This work
in other
nominations
Music and Sound Design
Task
Business goal - to promote a new lifestyle collection. Strategic/Image goals - reach out for a new young audience
Ideas and solutions
How we solved the client's task: FC Zenit, the biggest football club in Russia, has launched a capsule collection for urban life, developed in collaboration between Zenit and designer Karan Singh @madebyKaran with the participation of Cherezchur creative agency. To promote the collection, the creative agency Cherezchur with the support of videostudio SVET and production Raise have created a digital campaign “All about you”. The idea of the campaign is that the life of the new generation is a powerful stream of moments. One day spent with the urban youngsters turned into 20,000 photographs that caught Zenit FC x Karan Singh perfectly fitting into their fast paced life. A couple of months of handmade work and a thousand of the most cinematic moments have become a breathtaking stop-motion video. And the 20 most daring shots became the face of the collection. Video: https://www.youtube.com/watch?v=v0OOqLEp18E Additional materials: https://yadi.sk/d/3ls2eX7HfdmaNg?w=1
