Farkos Technical Porcelain Plant Identity Виктор БЕЛОЗОР
Task
To outperform porcelainware among its competitors and help organize working process within the company
Ideas and solutions
Farkos Technical Porcelain Plant Ltd. manufacturers a wide range of laboratory porcelainware according to GOST 9147-80 state industry standard. The plant produces such ceramicware as porcelain beads, grinding barrels, tubes and electric insulators for different industries. Easily produced, chemical porcelainware is used on a daily basis in major research facilities when working with aggressive chemicals or when high temperature resistance is required. Historically, mass-production of chemical porcelainware started in the 80s. At the same time the state industry standard for regulating manufacturing conditions of chemical porcelainware has been designed. For the plant it is essential to provide on-site conditions that are in keeping with industry standards, while chemists look forward to finding the exact ceramicware intended for a particular synthesis. Farkos corporate identity is designed to both outstand porcelainware among its competitors and help organize working process within the company. Such an approach requires a modular system of identification and a possibility to use it smartly. Technically, using identity depends on a marketing task. For example, to speed up logistics and manage quality on each stage of delivery, a pack of delivery documents has been designed. Porcelainware is highly fragile. That is why we pay very much attention to marking and packaging items for all warehouse works. Porcelainware is a beautiful and multifunctional piece of design that develops an aesthetically perfect taste.
