Galochka - a new management accounting service Plenum CX
Task
Our aim was to launch a new affordable management accounting service for small and medium business.
Ideas and solutions
Galochka is a Russian female name (an economist you know? or an accountant? maybe an assistant?), but also it is translated as “check mark” that you put next to a completed task. Galochka can help you navigate through the workflow and would become a friendly yet professional assistant in any aspect of management accounting. Galochka is a hard-working and polite employee who never gets sick or late and is always right here to help. Brand’s visual identity is based on charts and diagrams as the main means of data representation in accounting. Galochka as the brand mascot is created using elements of a circular diagram and serves as the main element of visual identity. It can be integrated in corporate merch to help establish emotional connection between employees and clients. The circular diagram provided the basis for additional graphics. It’s simplicity and flexibility helps create dynamic and scalable layouts for web banners and social media as main channels for communication with the brand's audience.
