Special project for the Jockey coffee brand at the Pikabu site Варвара Ловкова
Task
The audience of the Jockey coffee are people of different professions living all over Russia. They are engineers, doctors, drivers, teachers, builders, electricians etc. Generally, the most ordinary people who need energy for work and business. The task is to create an engaging special project in digital channels.
Ideas and solutions
We found the perfect site close to our audience. Pikabu is probably the most popular site on the Russian-language Internet, where people still write long posts about their work, travels, discoveries and life. The professional communities are especially close-knit here. We made a special project for the Pikabu community, in which we asked people to tell about their work and what helps them tune in to productivity wave. Among the participants were people of unique professions: polar explorers, shift workers, seafarers, high-altitude builders. They all shared their secrets of cheerfulness, told us how they work, and thanks to our test, they found out their working superpowers. Key project figures Announcement coverage - 3 952 238 51 659 unique visitors 347 published stories 12 illustrations by the artist Lelevina
