Quarantine campaign for Arla Natura Варвара Ловкова
Category
Interactive projects
Nominations
Integrated Campaigns
Company
Arla Foods
Brand
Arla Natura
Link
This work
in other
nominations
Digital Campaigns
Task
Arla Natura Light is a natural, colorless and preservative-free cheese with a reduced fat content. It has fewer calories and more calcium and protein. The aim of the campaign is to educate all cheese lovers about the light version of the product.
Ideas and solutions
Arla Natura Light cheese is so light that its attitude to life is light. We turned cheese into a real guru of lightness, who teaches us to take everything easier. The main advice of the guru "Don't regret what you eat" is a response to modern society's obsession with proper nutrition with neurotic calorie counts and the commandment not to eat after six.
