Svoy Krug СОЛЬ
Category
Branding and Communication Design
Nominations
Brand Identity
Company
SBI
Brand
Svoy Krug
Link
Task
Svoy Krug (Circle of Trust) is a banking service for the whole family, behind which is the Japanese SBI. How to involve a traditional family audience in a new innovative product and tell that the service has Japanese roots?
Ideas and solutions
We found the answers to the brief's questions in a simple metaphor of sunrise. The red circle of the sun tells about the land of the rising sun. At the same time, this same circle became a metaphor for a coin that falls into a piggy bank, and family savings, and then the basis for all the iconography. To make the storytelling family-friendly, we added illustrations to the communication materials, and the lines of the style-forming elements were made alive, a little uneven. Svoy Krug is a bank for all our dear ones.
