Online shop photo and video equipment Благиных Андрей
Task
To arrange an online sale of photo and video equipment and accessories
Ideas and solutions
The company already had a website in the past. It provided users with a product catalogue and a list of special offers. However, it was extremely difficult to make any purchases there, the design was outdated and navigation was complicated by the amount of sections. So, first of all, we looked into the industry of photography, studied the way goods are sold and visited websites of other companies. The client told us about price gradation depending on the buyer category (amateurs, professionals, consumer club members), payment method (cash, online, on delivery). Products can be bought on credit, in installments or using trade-in. After a purchase buyer may receive a compliment, certificate or cashback from a manufacturer and the shop. There is also a special bonus that clients can choose. For example, a promo code for a next purchase. Furthermore, clients can now keep a number of products with bonuses at a time. New interface was designed taking into consideration use cases and best industry practices. Product choice and ordering done using the design which withstood the test of time. The search can be conducted by name, brand and set number. The catalogue is now intuitive and user-friendly; users can now choose from two types of layout. We also added filters and ability to sort by certain criteria. On top of that we added a function to create accounts where clients can view their purchases, orders and information about bonuses: how much there are, if they’re active and how to use them. The greatest challenge for us was the fact that the client used their own database to store the website information — there were no intermediary administration interface, but we managed to make things work. So, now using the new website clients can buy goods online, send loan applications, choose delivery methods, order out-of-stock items. In addition, they can create accounts, join consumer club, be granted professional status and report about a lower price of a product on other webs
