Corporate identity for investment bureau FINIST Благиных Андрей
Task
To develop a new logo and corporate identity for FINIST company which works in the sphere of investment into infrastructure and other development projects. The client wanted to keep the most recognizable features, yet distance themselves from the other companies with similar names. New style should highlight FINIST’s documents among the others, draw attention and show the client’s high professionalism and quality standards. The main requirement was to use blue color in the new design.
Ideas and solutions
We updated the logo, yet kept the most recognizable features of the previous design: bird symbol and company’s name. After the new logo’s design was approved, we started developing general design. As a result, we created three versions and showed them to the client. All versions seemed interesting so the client asked for a design that would contain the most remarkable features from all three. Once the concept of the new corporate identity was approved what was left to refine typography and coloristics, develop design for business documentation and make usage guidelines for the new documents’ style. In addition to that we designed a set of stylish pictograms that can be used on the official website or in future presentations.
