RESET — immersive exhibition Дизайн-студия Мы

Category
Interactive projects
Nominations
Innovation
Company
Olga Sherbakova and CAC M'ARS
Brand
Reset (experimental perfume brand)
Link

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Task

The main goal is to organize an immersive exhibition of scents and colors where the visitor can "reboot" and relieve stress. Our design team's aim was to interpret each color and transfer its semantic meaning to the volume, space in order to complete immersion.

Ideas and solutions

We have reorganized and zoned the second floor of the CAC M'ARS with a total area of 200m2 for each color and scent and come up with a concept and behavior algorithms for each room. We have developed the design project, supervised construction and created exhibition content and promo materials. While working on this project we have developed the variety of concepts. Look through the full version of the project here: https://www.behance.net/gallery/99455259/Reset-perfume-brand-exhibition