Total Mismatch Anna Sapunova

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Task

The project is dedicated to the idea of total inconsistency and rebellion against conventions. He explores and develops the theme of camp through clothing, graphic and motion design. The camp is one of the most powerful tools for destabilizing norms. He does not pretend to be serious and dogmatic; he can turn into a joke.

Ideas and solutions

The project considers various facets of non-compliance. Sebastian shows an atypical masculinity. In the "Kitsch Parade" clothes are made from fabrics not adapted for its purpose. In "Dressing up", everyday activities are performed in a manner not typical for them, costumes that are not intended for this. The emphasis on inconsistencies allows the viewer to think about the concept of “norm”, its inviolability and is designed to liberate perception.