The stories of Zinaida Korneva Фанни Линецкая
Task
The stories of Zinaida Korneva is a social non-profit project for supporting the families of doctors who died due to Covid-19. She started a fundraising campaign to support the families of doctors who died due to coronavirus. The goal of the campaign: using the Wallet One platform, help Zinaida Korneva raise funds to help families of doctors who died due to coronavirus at least 1.5 million rubles, as well as widely cover the project - at least 50 media outlets should have written about this.
Ideas and solutions
Zinaida Korneva is a WWII veteran and defender of Stalingrad. She was inspired by the British Captain Tom Moore who helped raise £30m for NHS. Digital media have become a key tool for promoting the project: website, social networks, YouTube channel. Sergeant Zinaida Korneva recorded a video for Tom calling him a strong man and a true soldier along with over 19 war stories that were published on a special website, YouTube channel, and social networks to commemorate Victory Day. The campaign received public praise in Russia and even went abroad: over 700 national and international news outlets covered the veteran’s initiative by publishing in total over 2000 stories and posts in 67 countries with a total reach of 400,000,000. In 2 months, the campaign raised over 4.5 million rubles for 150 families of doctors who died due to Covid-19. Thanks to this project, veterans Tom Moore and Zinaida Korneva met during a teleconference between Britain and Russia. The British Captain thanked the veteran from St. Petersburg for the presents she sent him for Victory Day and his 100th birthday. The veteran’s contribution to the fight against Covid-19 was highly appreciated at the UN; while Vladimir Putin personally thanked her for her initiatives during his televised Q&A session
