Dobrulya vs viruses Анна Пронина
Task
Increase product knowledge among target audience (mothers of toddlers). Create game communication and emotional mascot of the brand in digital
Ideas and solutions
We have created a character as a part of brand identity named Dobrulya the Dino and his Universe where each Kingdom is a metaphor for products by Heel Kids. Simple and enjoyable air hockey game divided in few levels and united by a story of victory over diseases. Volcano Garden Kingdom successfully relieves fever, Cloud Kingdom does not allow to attack the Village of Free Breath and The Good Home let to catch cozy things, which protect children from bad weather on Mother’s day. Eventually, our digital activation became a regular brand communication at all channels. Also the brand image was formed with its own Hero Universe. As a result we have increased product knowledge. Digital activation had been transformed into a brand platform for all communication channels
