Whose dressing room is this? Guessing characters from Bolshoi Theater shows by costume Черняк Александра
Task
Ingosstrakh is the Bolshoi Theater's general sponsor. We conceived this special project as a way to promote the collaborative efforts of these major brands to popularize the arts in Russia. The idea we hit on was a game based on iconic stage productions, where readers “peek” into dressing rooms and guess characters based on elements of their costumes.
Ideas and solutions
This special project reflect the shared values of these two major brands, and has an educational purpose at a time when the pandemic has played havoc with the theater, just like other cultural and entertainment institutions. The project is designed to introduce readers to the cultural landscape and improve their knowledge of famous theatrical works. Readers are helped along by interactive prompts contained in the images. All the objects from the dressing rooms have been designed together with Bolshoi Theater experts.
