Making tires Черняк Александра
Task
This content-driven special project for Cordiant discusses the history and current state of tire manufacturing. Our task was to design a multimedia project based on Cordiant’s latest tire manufacturing technology for display on ria.ru
Ideas and solutions
Just like the automobile industry, tire manufacturing has developed rapidly. Tires have a significant impact on drivers’ safety and comfort. Project topics include who invented car tires, how much rubber they use and why tires need to go through an X-ray. Technical content is presented in an attractive and accessible narrative with photos, video, infographics and storytelling elements.
