Deep breath and feet apart: Getting started with home exercise Черняк Александра

Category
Craft
Nominations
Illustration
Company
Moscow City University (MCU
Brand
Moscow City University (MCU
Link

Task

Home workouts have become incredibly popular during the lockdown. It turns out you don’t need a gym membership to stay fit. This special project was prepared with input from MCU experts to offer tips on exercising at home, which has the added benefit of saving time and money.

Ideas and solutions

Together with MCU experts, we have compiled easy-to-follow practical recommendations for exercising at home, using animation to provide clear visual instruction. There are special tags for the position of each body part when doing specific exercises. The amusing, somewhat distracted and clumsy characters are meant to make beginners feel more at ease. As a bonus we added a branded tracker to help users stay motivated