How Neglinnaya became a shopping destination Черняк Александра
Task
Neglinnaya shopping mall is committed to educating the public on the history of Neglinnaya Street and the surrounding neighborhood. Ria.ru’s special project fit into an existing media campaign on this topic. Our task was to create a native narrative explaining why Neglinnaya Galery shopping mall can be viewed as the inheritor of Moscow’s time-honored trading traditions. For that we decided to show the role Neglinnaya Street played in the emergence of entrepreneurship in Russia and why it attract
Ideas and solutions
For this special project, we developed an interactive format with storytelling elements in order to present historical facts in a visually compelling and entertaining way. The project is filled with historical and literary facts of interest to readers of all ages. Striking images engage the reader, erasing the distance between Moscow residents of the past and present. After all, their basic needs have not changed much
