Kaspersky rebranding Plenum CX
Category
Branding and Communication Design
Nominations
Brand Identity
Company
Kaspersky
Brand
Kaspersky
Link
Task
Although the need for cybersecurity was increasing, the company struggled to acquire new customers beyond our core tech-savvy loyalists. Our biggest challenges were declining brand awareness and existing perception of Kaspersky as outdated Antivirus software.
Ideas and solutions
After 23 years in the internet category, it was time for a conceptual and visual revitalization of Kaspersky brand. Kaspersky is more than just antivirus software. It's a look at the future where even the possibility of cyber-threat is impossible; where technology serves people and opens endless perspectives for them to explore. New identity is based on the visual concept that combines the engineering spirit of the company and the new vision of security — cyber-immunity.
