The Witness Optics Дизайн-студия Мы
Task
Naming and branding development for a Moscow frames and optics startup. Help the customer to form the brand philosophy. Make a stylish minimalistic image that attracts young people from 17 to 26, who care what they wear and how they look.
Ideas and solutions
The result is a brand with a lyrical mood and subtexts that unfold one after another. ⠀ We came up with the brandname which is "Witness", the one who has seen something. ⠀ The shape of the logo is formed from two letters “S” which is the end of the word Witness. The combination of two letters "S" is also the sign of a paragraph, a new section (Latin "Signum Sectinnis") The image has the particular features of glasses: the repeating lines and the shackles. Putting on glasses you can become the Witness of a lot of beautiful things that are being lost without glasses. And of course the new frame is a new paragraph of life.
