The Fuel of Victory Эльдар Соколов
This work
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Illustration
Task
The Great Patriotic War was a “battle of engines”. That is why the war was also a grand battle for oil and strategic energy reserves. It was oil that played the role of the real "fuel for victory”. On the threshold of the 75th anniversary of the Victory, TASS and Rosneft launched an online special project about the huge role of the battle for oil resources in WWII. Unique archive documents, lively and dramatic content, a beautiful visual style - these are what will make this project successful.
Ideas and solutions
The project is undeniably unique: no one ever covered this issue in such detail and flexible manner using so much multimedia material. Oil and military experts were engaged as consultants in the project, and TASS’ creative team was responsible for content and visual style. The project was promoted in several ways: - through banners (branding and other image formats) on tass.ru - through informative native teasers - through an animated promotional video in the project’s style, specially designed for TASS’ and Rosneft’s communities in social media.
