Rebranding of DIXI PRO advertising and production company Yasno.branding agency
Task
The objectives of this project: development of DIXI PRO’s positioning and strategy; development of the corporate identity and website design
Ideas and solutions
Our team has developed the positioning and strategy of DIXI PRO, its corporate identity and website design. DIXI PRO is an advertising and production company whose main activity is the production of POSMs. It’s been in the market since 2001. It provides a full range of services in retail space design. The new corporate style is based on the idea of partnership between the customer and the contractor. The key elements of the corporate style are two arrows pointing at each other that convey the general intention to achieve high-quality results. Their affinity is visually expressed in the logo in the form of the letter X. The arrows are used in the design of key communication media and convey the dynamics and focus on the overall result. As part of the new corporate identity, the logo was updated, templates were made for key advertising media, business documentation, templates for the design of pages in social networks, also, the design of the new website was developed.
