Pizza’s world got mired in iniquity MAGIC Production
Task
The task at hand is to put together a flashy and bold announcement of a new pizza brand emerging: “TVOYA Pizza Delivery”, available in the “TANUKI family” app.
Ideas and solutions
THE COMPETITION AIN’T WORTHY OF OUR PIZZA BOX. VIRAL COMMUNICATION. We have decided to dissect every festering boil of puss inherent to Russian pizza baking and delivery industry at the moment. We have exposed and trolled down every competitor around, with the content of one brutal and merciless video-clip dubbed in Bane’s (Tom Hardy) voice (The Dark Knight Rises 2012 [DC Comics]). In the end of the clip we have clearly demonstrated the upcoming changes… The video-clip went viral and enjoyed plenty reposts in every media, ranging from an average user to a Federal Broadcasting Corporation boss. For our next step we have released brand communication, correlating to the video-clip, elucidating that “each one of us went through a lot, through thousands of pizza boxes filled with various pizza pies” - https://vimeo.com/459423179
