Saint communication design agency SAINT
Task
For Saint self-branding, we aimed to achieve a more charismatic and personal look. One of the goals was to create a system that is both solid and adaptive. We a looking forward to continue to develop it naturally with time. We are aware of controversial nature of our naming and visual communication, however, we see it as an honest way to communicate the agency's approach and style. As for our website we planned to design a simple grid that would allow us to go crazy with the content.
Ideas and solutions
Branding. For our logo we created an original antiqua font inspired by all-time classic fonts in Diderot’s Encyclopédie https://www.vam.ac.uk/articles/the-encyclopédie and mashed it up with modern experimental tendencies in typography. Brand identity approaches the authenticity of the brand name, thus the main source of inspiration and visual metaphors were the medieval and renaissance architecture. Those cultural references influenced us to create a visual system of geometrical forms and to choose a dark intense red colour. We use a "gothic church window" or a "headstone" form as a main identity element in posters, AR masks etc. Web site https://saint.agency/. Grid system is designed to be really simple and adaptable. Colour system is mainly restricted to black and white with bright red accents on clickable elements. This approach helps us to focus user’s attention on content. Geometrical elements from our branding are integrated as functional immersive elements in the header and as decorative details throughout the site. We also created a system to divide blocks of content. In some cases, it is animated and helps to navigate the user. We called it a spear. In terms of animation, we stick to very simple and user-friendly solutions. Pages of each case follow the grid, yet each has its own character and voice because of the arrangement of the content. As the agency has several specializations, we have integrated a simple tag system for users to search cases in the field they are interested in.
