DPD creative concept Студия Олега Чулакова
Category
Craft
Nominations
Creative copywriting
Company
DPD
Brand
DPD
Link
Task
Contactless delivery during a pandemic is a must to guarantee the safety of the customer. And our task was to transmit this idea through a creative concept made for DPD
Ideas and solutions
Banners for social media and billboards for outdoor advertising became the foundation of our concept. The main goal was to create original headlines using wordplay, physical distance themed minimalistic visuals. The customer was pleased with the outcome and so were we. The whole process was an exciting journey as you don't get an everyday chance to create not only a commercial project but a socially important one.
