All-Russian Festival of Special Theaters Proteatr 2019 Гранков Митя
Task
Develop the corporate identity of the All-Russian Festival of Special Theaters Proteatr 2019. Open the festival for a wide range of spectators, make it recognizable. The goal of PROTEATR is to popularize and study the phenomenon of a special theater (a theatre with active participation of people with disabilities. Performers and directors create plays with the help of some particular expressive means that make it easier for a disabled person to look for resources in one’s own body and mind).
Ideas and solutions
This year the theme of the festival was “Search for a hero, search for identity”. We did not want to dwell on a single font or graphic solution. It was important to somehow preserve the diversity and active interaction with the viewer. Therefore, we proposed the concept of variability and a logo in which everyone could speak. We sent the template to familiar designers and illustrators, inviting them to draw letters for a special theater in their own unique style. As a result, we got a whole collection of the most diverse signs. Among the participants: Alexander Vasin, Masha Bazilevskaya, Zlata Ziva, Natalya Velchinskaya, Kirill Artemov, Vika Boyko, Tanya Nosova, Masha Bardak, Anya Paragis, Lena Popova, Katya Vatel, Asya Aleshina, Polina Larina, Nikita Afanasyev, Lisa Korunova, Sasha Shibalov, Sasha Shibalov , Sasha Korsakova, Tanya Kazakova, Varya Goncharova, Ksyusha Nazarova, Nika Limonova, Anna-Maria Kondales-Vorobyova ... https://www.behance.net/gallery/94006083/Proteatr-2019-festival
