LPG ROOM МЕНДЕЛЕЕВ МАРКЕТИНГ
Category
Branding and Communication Design
Nominations
Brand Identity
Company
LPG vacuum massage center
Brand
LPG ROOM
Link
Task
The client wished that the corporate identity would fit both female and male audiences, while being in harmony with the corporate identity of the fitness center where the massage studio is located. To do this, we developed the name of the studio, analyzed the target audience and competitors, and developed branding
Ideas and solutions
The name for the customer was LPG ROOM, which corresponded to reality, since in fact the massage studio was just a separate room. The developed dynamic logo showed the change in shape, which, in fact, is the procedure. The massage machine works on the principle of vibration, and in our corporate identity we used radial waves as a style-forming element that adds dynamics
