Sendvichiz МЕНДЕЛЕЕВ МАРКЕТИНГ
Category
Branding and Communication Design
Nominations
Logo
Company
Sendvichiz
Brand
Sendvichiz
Link
This work
in other
nominations
Brand Identity
Task
The customer is an aspiring mobile street food that makes sandwiches. It was necessary to do naming, analysis of the audience and competitors, and develop a corporate identity and logo type
Ideas and solutions
The name had to be understandable for the potential client and reflect the peculiarity of the product (large portions of cheese in sandwiches). In the end, we settled on the Sendvichiz. When developing the logo and corporate identity, the emphasis was on cheese (its color and stretchiness). Posters were developed for each type of cheese used in sandwiches, and a series of patterns to illustrate the texture of a particular cheese. As a bonus, they developed a series of provocative, partisan posters
