Sib МЕНДЕЛЕЕВ МАРКЕТИНГ
Category
Craft
Nominations
Websites Design
Company
SibInformBureau
Brand
Sib
Link
This work
in other
nominations
Brand Identity
Task
Updating the logo for the Siberian Information Agency - a holding that has collected media resources (radio, television, newspapers, magazines and various Internet media)
Ideas and solutions
The original logo was considered poorly recognizable, complex and repulsive. In addition, the holding was often called "SIB" rather than "SibInformBuro". Therefore, we decided to bring the graphics and public perception of the brand closer together, shortening the name to "SIB" and using quotes-"Christmas trees" in the logo, which indirectly intersected with the previous sign, and also added dynamics
