Virtual 3D exhibition of modern art This Is Not a Book. Dmitry Volkov’s collection Агентство TRIKO
Task
The goal of the virtual 3D exhibition is to create, probably, the first full-scale exhibition of modern art that provides a fully immersive experience. The idea to turn the existing exhibition into a virtual 3D experience came up at the beginning of the pandemic: it became clear that there would be a lockdown and the real exhibition would be closed. What can be better than giving people forced to stay at home a possibility to visit the exhibition online?
Ideas and solutions
Tasks: A virtual 3D exhibition isn’t restricted by the location or the opening hours of a physical museum - the full-scale exhibition is alway available to anyone who wants to see it. As a temporary project the exhibition was a never-ending live stream, later it was put on the SDV Arts and Science Foundation website. It is very important to recreate modern art as naturally as possible so that a virtual visitor gets a fully immersive experience. Given a specific nature of modern art, a commentator or a guide is necessary. The stream version is accompanied by curators’ dialogues: they talk about general concepts of modern art and about each piece of art individually. On the website the exhibition features audio-guidance and navigation to make it easy for the user to move around. Impact: As expected, the least successful platform for the project was VK. But it was very popular among Youtube users. Sophisticated modern art converted into a digital form turned out to be not so complicated. It is interesting for users! Both goals are achieved: promotion of modern art and attracting more attention to Dmitry Volkov’s art projects. The project is in line with the digitization trend that has been ongoing for the last 2-3 years. And the total spring lockdown increased engagement - staying at home people gladly dedicated the time they couldn’t find before to broaden their knowledge about art. ~ 300,000 views in the first 2 weeks 3,000 likes in total Average view duration - 7 minutes High engagement in comments
