Equium Гусев Андрей
Category
Craft
Nominations
Animation, motion-design
Company
Boldanic LLC
Brand
Equium
Link
Task
To bring a new product to the online market: to develop a promo website with the function of ordering and paying on the website; to convey images that express the state of a person with the Manager Syndrome or endless frustration
Ideas and solutions
Most often, people with Manager Syndrome or endless frustration identify themselves as a squirrel in a wheel. Now it is the basis of the project's visual communication. To enhance the interactive effect, we placed the "squirrel" in the atmosphere of day and night, as a state of constant concern haunts 24/7.
