Seekmed Omega
Task
VAMED GLOBAL TECHNOLOGIES PRIVATE LIMITED is our current client developing a mobile app in cooperation with us. The app helps users to get advice from a qualified Indian doctor from anywhere in the world. However, the project needed a superior digital branding which would make the project stand out from the competition and demonstrate a high level of service quality
Ideas and solutions
We were inspired by the Indian flavor and the traditional Indian culture, the unique religion and philosophy. Using it as inspiration we created a logo, as well as the basic elements of the corporate identity: the color palette and font styles. The logo incorporated the metaphor of patient care and a recognizable image of geographical marks through elements of folk ornament. The font pair was selected with respect to maximum harmony with the logo and app design. We did our utmost to make the text easily readable on commonly used small mobile phone screens. We deliberately kept the brand colors unchanged - they exactly correspond to the national color scheme, they are attractive to the user and are perceived as the colors of life and science in the Indian cultural code.
