Logotype for building company SMART Маргарита

Category
Branding and Communication Design
Nominations
Logo
Company
SMART
Brand
logotype for construction company SMART
Link

Task

A logo for a company that specializes in the construction of roads, non-residential buildings, and landscaping of adjacent territories. Reflect in the sign both seriousness, and the desire to create beauty.

Ideas and solutions

The sign contains a collective image of the road, the letters S, and the territory on the sides of the roadway (as a plan from above). The color scheme: gray (the color of building materials, simplicity, conciseness) and green (environmental friendliness, landscaping)