StartupLab Далакишвили Андрей
Category
Craft
Nominations
Websites Design
Company
StartupLab
Brand
StartupLab
Link
Task
Our goal was to carry out a complex rebranding of the StartupLab accelerator, preserving recognizable visual attributes, but making them system-based, flexible and scalable. Moreover, we have developed and launched a new website that translates new brand style and combines the company's services.
Ideas and solutions
We kept the company's orange color and the original logo architecture, which was based on the letters S and L. However, we made these decisions more meaningful and added a metaphor - the letters SL seems like a flag that symbolizes a landmark, a destination. We added a second color to our signature orange - magenta. The gradient of the color pair makes the corporate identity more dynamic.
