"20-21" Hashtag media website Hashtag media
Task
The goal of the project is to create a fresh and creative website equipped with various animations and effective adaptation for mobile devices.
Ideas and solutions
As a creative agency working in a harsh b2b market in the early 2020s, we are often faced with the need to bring new thoughts and ideas into something that persistently relies on nostalgia and its old-fashionedness. At the same time, we too can relate to the feeling of nostalgia. However, our site is more about looking into the future without forgetting about the past. We often apply the same principle to our work, introducing new ideas to something that is already familiar to our clients. Working in the intersection of new and old is the foundation of our site. We never follow already existing paths and always experiment, and the phrase “this can’t be done” is the best compliment we could ever receive. And this is exactly what we tried to reflect on our website. Here you can observe various attitudes towards branded color usage in terms of one-page website and familiar set of blocks; paisley pattern as a volumizing background for navigation and animation effects; variability in the company’s identity use within the same website; and many other experimental approaches.. We tried to keep up the idea of comprehensive actuality throughout our website. As for the fashion show, we called it ‘20-21’. Furthermore, we have integrated another one ‘easter egg’ into the website by making it… on a web site constructor. Thus, we show that any potential ‘i-want-a-site-like-yours-guys’ client can have what he wants even for less budget.
