5 more minutes! Зырянов Богдан
Category
Interactive projects
Nominations
Digital Campaigns
Company
Yandex
Brand
Yandex Practicum
Link
This work
in other
nominations
Special Projects
Task
Yandex.Practicum is an online education service from Yandex. Our task was to tell a wide audience about programming courses in a fun and engaging way.
Ideas and solutions
Solution: we made a game that tests one’s resistance to laziness. The player needs to clear his/her screen of routine push notifications to start studying. These decidedly funny and mocking notifications keep popping up faster and faster, so the game becomes harder with every click. Results: - 15K organic transitions from our posts and ads to the game - Promotion CPC = 6 rubles ($0.08) - Final screen > product conversion = 15%
