Logo for Flower shop | Florimport NZR Design
Category
Branding and Communication Design
Nominations
Logo
Company
Florimport
Brand
NZR - New Zones of Retail
Link
Task
Florimport is one of the major flower wholesale companies in Belarus. The task was to create modern logo for the social media and corporate style, which could improve loyalty of younger audience. The circle (with the flower outline) is central element of new logo corresponding the social media UIs. The minimalist approach was chosen for the new brand identity
Ideas and solutions
Flower outline on shadowed background is the reference to the stained glass corresponding traditional European arts and modernist style of the belle epoque in particular. It could be read in modern context of fusion when the classical forms meet the era of social medias, making the brand identity quite unique among other companies of the flowers market in general
