Total Rebranding: The Tatarstan State Council Youth Parliament Elections Ахметова Регина
Task
In August 2019 the Republic of Tatarstan held the Tatarstan State Council Youth Parliament elections. Our goals were to encourage youth to run for the Youth Parliament encourage youth to vote
Ideas and solutions
As the government structure is hard to comprehend for most of the young people, we decided to completely change the positioning of the event by rebranding the Youth Parliament elections. We modernized an old logo and designed a new corporate identity. We used colorful posters and catchy billboards. We managed to make an intricate process of elections more comprehensible for youth by simplificating the visual perception. People started to notice the corporate identity elements in the streets and social media, and engaged in the project. 23 282 votes 10 336 election participants 444 candidates VK Engagement Reach: 16 900 VK Lives views: 59 174 Instagram Engagement Reach: 51 777 Total profile visits: 15 677 https://instagram.com/molparlament.tatar?igshid=1o541i11u326c
