my shampoo bar Денис Левченко
This work
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Brand Identity
Task
"My shampoo bar" is a young brand of hair cosmetics that revised its values and communication with customers. The company's new idea is eco-awareness and innovations. This is a laboratory where botany meets innovative technologies and a team of people who do care. Our goal is to bring the brand and its customers conscious consumption, emphasizing the naturalness of the composition, ethics of the production and progressiveness of the company
Ideas and solutions
We have rewritten the brand platform and have changed the interaction with customers and target audience. Working with a package we have replaced bottles with the reusable ones so it is possible to refuel them. We replaced plastic covers with the metal ones. Labels are now made of paper that completely dissolve in water while the product is been using. The last ones do not require additional production cause it is easy to make them on your own. The cost of the package is included in the price of the product directly: the full price is counted as the cost of the product and the cost of the container. Customers do not pay for the container if they come with their own. Using programming we created a generative identity that allows to create variations of the logo and graphics quickly without using human resources
