School of Creative Technologies Денис Левченко
Task
The goal of our project is to create an identity that can be applied in every discipline of the School of Creative Technologies: graphic design and illustration, 2D and 3D animation, augmented and virtual reality, theater, photography and video
Ideas and solutions
It all started with a lens - a familiar and easy-to-use item. The lens has become a metaphor for our view on the world — through the lens we see everything differently. School of Creative Technologies teaches students to look at familiar things in a new way and expand their perception of the world. Experiments with light, images and typography, and their refraction in a lens, have become elements of the school's identity. This principle of creating graphics is infinitely variable, so students of the school can to create new elements of identity by themselves
