Monstory Possible Group
Task
Right before Halloween, we wanted to show that the real monsters don't wear costumes. Besides we wanted to raise awareness about center for fighting domestic violence “Nasiliu.net” among those who might need their help.
Ideas and solutions
Together with the center for fighting domestic violence “Nasiliu.net” and a creative PR studio “RODNYA” we opened a shop of the most terrible costumes, right before Halloween. The mannequins at the shop didn’t wear masks, claws or fangs, instead customers saw clothes that sadists, pedophiles and abusers wore. Each costume had a story told by its victim. These stories are available on monstory.nasiliu.net where the links that were encoded in QR codes on mannequins led to. On the website it was also possible to support the project and donate money to the center “Nasiliu.net”.
